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JANET WHETSTON CONSULTING

Salon Business Coaching: Build a Salon That Runs Profitably Without You

Coaching salon owners across the US from New London, Minnesota. Helping them increase profits, train confident stylists, build leadership systems, and scale sustainable businesses through coaching and proven frameworks.

Salon Owner

Business Coach

Creator of The Protégé Method™

Janet
Whetston, salon
business coach
and salon
owner, in her
salon in New
London,
Minnesota

Since 2017

Owning and growing The Abode

15+

Years Industry Experience

30+

Stylists Trained

2×

Salon Today 200 honoree

43.8%

Sales growth at The Abode in one year (Salon Today 200, 2024)

Trusted by salon owners building stronger, more profitable teams.

MEET JANET

Janet Whetston
coaching a
salon owner on
salon systems
and profitability

Meet Janet Whetston, the salon business coach who's been in your chair

After building The Abode Salon & Spa in New London, Minnesota from the ground up, and growing it from $299,000 to $430,000 in sales in a single year, Janet discovered that the biggest challenge wasn't attracting clients. It was creating consistent systems that let stylists thrive and the business stay profitable. That growth earned The Abode a place on the Salon Today 200.

​

Today she helps salon owners eliminate overwhelm, improve profitability, develop leaders, and create systems that actually work.

COACHING PROGRAMS

Salon coaching programs for every stage of growth

Choose the level of partnership that fits where your salon is today.

ONE-TIME INTENSIVE

Strategy Session

$299

A focused 90-minute deep dive to get clarity and a concrete action plan.

90-minute Zoom session

Custom action plan

Session recording

Follow-up notes

MOST POPULAR

Growth Coaching

$599

/month

Ongoing coaching to build systems, leadership, and consistent profitability.

2 coaching calls / month

Monthly KPI review

Leadership coaching

Budget guidance

Actionable growth steps

VIP

Scale Partnership

$1,497

/month

High-touch partnership for owners ready to scale sustainably.

Weekly coaching

Full business strategy

Hiring systems

Marketing direction

Unlimited messaging support

SIGNATURE PROGRAM

The Protégé Method™

A complete 12-week stylist onboarding system that produces confident, productive stylists faster — while creating consistency across your entire team.

Complete 12-week curriculum

Training video library

Trainer & Protégé workbooks

Checklists & templates

Implementation support

WHY WORK WITH JANET

Real experience. Repeatable results.

Stop losing money on new hires

Create repeatable systems

Scale sustainably

Increase salon profitability

Improve team accountability

Build confident leadership

Reduce overwhelm

THE COACHING PROCESS

A clear path from overwhelm to freedom

1
Book Discovery Call

A relaxed conversation to understand your salon and goals.

2
Choose Coaching Package

Select the level of support that fits where you are.

3
Build Customized Action Plan

Together we map the systems your salon needs first.

4
Implement Systems

Roll out changes with structure, clarity, and support.

5
Scale with Ongoing Support

Grow a profitable, self-running team over time.

TESTIMONIALS

Before The Protégé Method, one of my biggest frustrations as a salon owner was knowing how to bring in younger talent and actually give them the technical education they need to succeed. As someone who is an owner, yet not a hairstylist, I’ve always felt that gap. I knew there was opportunity in hiring young, motivated talent, but not always a clear, structured way to train them. I did have some hesitation at first about whether a virtual program could really be effective, but this has been such an amazing solution. What makes it so powerful is that it gives newer talent a step-by-step path to follow through mannequin work, model work, and technical development, while also allowing their work to be checked virtually along the way. What this changes is the structure and consistency. It takes training out of the “hope someone has time to do it” category and turns it into an actual system. That is especially valuable for salon owners with busy senior stylists who either do not have the time or do not want to be responsible for full-on training. They can still stay connected to the progress and results without carrying the entire load. I believe this program is a huge opportunity for salon owners who want to grow younger talent with more clarity, accountability, and support. If you’re on the fence, I would say this fills a very real gap for salons that want to build a stronger team but need a better way to train them. 

Heather Goodwin, Salon Owner

Palm Harbor, FL

FAQ

Salon business coaching FAQs

FREE RESOURCES

Practical Resources to Help Your Salon Grow

Get new stylist readiness checklist, 5 numbers every salon owners should know, referral system that gets used, and the recording of Janet's webinar, free by email.

Your resources and webinar recording will be sent to your inbox. No unnecessary emails, just helpful content to support your business.

Salon team at The Abode Salon & Spa trained with The Protégé Method™

Ready to Build a More Profitable Salon?

Janet Whetston Consulting create systems that give you more freedom, stronger teams, and sustainable growth.

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